Dan and Phil (Daniel Howell and Phil Lester) are certified icons of the internet age. Since uploading their first video together in 2009, they haven’t just entertained – they helped invent the language, culture and industry of online creators as we know it today.

Across YouTube, podcasts, books, touring and broadcast, they’ve broken records in every medium they’ve touched. With billions of views, 26.3 million followers worldwide and a legacy that spans award-winning radio, #1 bestselling books, arena-selling world tours, and even chart-topping charity singles, they’ve long outgrown the label of “internet stars” – they’re cultural architects.

Their trademark chemistry – part alternative comedy, part sincerity – built a fandom on the scale typically reserved for boybands and blockbuster franchises. Their audience haven’t just watched them grow up online – they grew up with them, and in many cases, because of them.

Long before “relatable” became a marketing strategy and before alternative voices became mainstream currency, Dan and Phil created a global space where being too loud, too queer, too online or simply different wasn’t a flaw – it was a superpower. They didn’t chase trends; they set them.

Now, in a cultural moment where queer voices and alternative perspectives face rising backlash, misinformation and attempts to silence them, Dan and Phil aren’t making a return – they’re turning the volume back up. Fifteen years in, they’re still topping charts, selling out global tours and making millions laugh at a time the world needs it most.

They were once dismissed as “internet boys.” Now they’re the blueprint – and the culture has finally caught up to them.

Dan and Phil are back (due to viral global demand) with their next evolution: a weekly podcast series titled HARD LAUNCH.