Alex is known as one of the West-End’s premier leading men of his generation.

Theatre credits include: Billy Flynn in Chicago (China Tour); The Wizard in The Wizard of Oz (West End and UK Tour); Edna Turnblad in Hairspray (UK Tour); Lex Hogan in Eugenius! at The Other Palace; Daddy Warbucks in Annie (London, UK Tour, and Toronto); Sam Carmichael in Mamma Mia! (UK Tour); Blackheart in Robinson Crusoe (Cliffs Pavilion, Southend); Bob in Midsummer Songs (The New Wolsey Theatre); Harrison Howell in Kiss Me, Kate(Royal Albert Hall/BBC Proms); Daryl in The Witches of Eastwick – TMA Nominee for Best Actor (Watermill Theatre); Fred Graham/Petruchio in Kiss Me, Kate – Olivier Award Nominee (Chichester Festival Theatre and Old Vic); Khashoggi in We Will Rock You (Dominion Theatre); Billy Flynn in Chicago (Adelphi Theatre); Dean Martin in The Rat Pack (Flying Music/Strand Theatre, London); Beast in Beauty and the Beast (Walt Disney Theatrical/UK Tour); Magnificent Musicals (Gary Brown); Frank N. Furter in The Rocky Horror Show(Turnstyle); Gaston in Beauty and the Beast (Walt Disney Theatrical/Dominion Theatre); Danny Zuko in Grease (Robert Stigwood Org./Cambridge Theatre, London); Kenickie in Grease(Robert Stigwood Org./National Tour); John Lennon/Bobby Vee/Bruce Springsteen in Only The Lonely (Whitehall Theatre, London); Buddy Holly in Buddy – The Buddy Holly Story (Victoria Palace/US Tour), and Showboat (RSC/Opera North at The London Palladium).

Workshops include: Lex in Eugenius! (First Family Entertainment); Dracula in Vampi (Batty Productions Ltd); Ivan in Women on the Verge of a Nervous Breakdown (Ambassador Theatre Group), and Manonegra in Children of the Sun (Quecha Theatricals Ltd).

Radio and concert appearances include: All About Bond (Henley Festival); A Night of a Thousand Voices (Royal Albert Hall), and Friday Night Is Music Night (BBC Radio 2).

Film credits include: The Shop Owner in Cinderella, starring Camila Cabello (Sony Pictures).