Poppy Hollins is one of the UK’s most loved creators, best known for her family-focused content alongside her fiancé Jay and their three children – Rosa, Frankie, and Reggie. Over the past four years, she has built a loyal following of nearly 3 million across her platforms by sharing raw, relatable, and refreshingly honest takes on womanhood, motherhood, lifestyle, and her relationship.

Nothing is off-limits when you tune in to the Poppy and Jay. From sleepless nights to heartfelt milestones, they don’t shy away from sharing the chaos and beauty of raising three under six. In 2025 they brought their audiences in even closer with the launch of ‘Three’s A Crowd’ – their heartfelt series that documented the end of Poppy’s third and final pregnancy, and the emotional and magical arrival of baby Reggie.

Beyond being a proud mum and fiancé, Poppy is a girl’s girl through and through. Her community turns to her for unfiltered and no nonsense chats about the struggles that come with rediscovering self-love post-birth, body confidence, and everything in between. Most recently, she’s been candidly sharing her journey of rediscovering her sense of self and embracing her body with renewed confidence.

Poppy regularly partners with leading household brands including Boots, Waitrose, Superdrug, Calpol, Costa, and Cadbury.