James Lawrence Allcott is redefining the connection between broadcaster and creator. With a loyal global following across YouTube and Spotify, he has become one of football content’s most trusted and engaging voices.

On YouTube, James produces weekly long-form football content for an audience of over 460,000 subscribers. Over the past year alone, his videos have attracted more than 18 million views, cementing his place among the UK’s most influential football creators.

Beyond digital platforms, James is an established broadcaster and presenter. Each week, he hosts The Breakdown forThe Premier League, an analytics-driven show that reaches millions globally and features exclusive interviews with managers and players from across the league.

Most recently, James fronted DAZN’s coverage of the inaugural FIFA Club World Cup, hosting The Press, a live daily recap and analysis show produced by his own company, JLA Productions. The show offered fans an in-depth look at the tournament’s defining moments.

James also brings his insight and curiosity to audio with the Spotify Original podcast ‘The Ripple Effect with James Lawrence Allcott. Each week, he’s joined by some of sport’s biggest names to explore how key moments shape the game’s wider narrative. Since launch, the podcast has garnered over 7.2 million views on YouTube and was described by GQ as an “essential football podcast.”

Through JLA Productions, James is rapidly expanding his creative footprint in sports and entertainment. Alongside ongoing work on The Press and The Breakdown, the company recently collaborated with BBC iPlayer on Last Pundit Standing, which James co-produced and co-presented. Following its success, the show has been nominated for Sports Entertainment Programme of the Year at the Broadcast Sport Awards 2025.