The Teenage Trainer Tycoon With The Premier League On Speed Dial.

Named on Techround’s 29 under 29, entreprenuer Sam Morgan, aka ‘The Plug’ is a personal Shopper supplying limited/sold out sneakers & clothes to the worlds wealthiest sportstars and celebrities.

Paul Pogba wanted a Gucci jacket. It was the eve of France’s 2018 World Cup semi-final, the biggest match of the Manchester United midfielder’s career. He’d heard from Barcelona’s Samuel Umtiti, who’d heard from Manchester City’s Benjamin Mendy, that there was a kid in London who could source whatever rare designer item you were looking for: trainers, streetwear, luggage, Gucci jackets, anything. All you had to do was WhatsApp him. So the most famous footballer in France picked up his phone and dialled the number, and a then 17-year-old from Finchley answered immediately.