Brut, the iconic male fragrance brand, is back for Christmas and investing in a £2.5m ATL campaign featuring former footballer turned Hollywood actor, the legend that is Vinnie Jones. The two icons have come together to form the perfect partnership, reminding all fragrance lovers that Brut not only offers protection and an unmistakable classic fragrance, but that it simply ‘gets the job done’. Brut has a strong heritage which is much-loved by Brits, and this new campaign is designed to evoke nostalgia whilst awakening a new generation of Brut fans.
The No Messing About campaign includes a new tongue-in-cheek TV ad, launching on 17th November 2020.
