A multi-million marketing campaign has been commissioned to support the introduction of Bon Prix to the Freemansbrand, including a primetime TV advertising campaign starring Strictly Come Dancing dancer Karen Hauer.
The advert sees Hauer take to the great British seaside against a backdrop of pastel coloured beach huts and a fairground carousel surrounded by male and female dancers of all different shapes and sizes, celebrating the brands inclusive credentials with a product offering ranging from a size six to 32.
Richard Cristofoli, Chief Customer Officer, Freemans, said: “We wanted to create a moment in time that celebrates great value fashion and that’s linked to the anticipation of Summer. The ad campaign does exactly that, full of energy and fun with a cheeky homage to Kylie, featuring fabulous product at amazing prices all centred around Karen Hauer – who embodies the spirit and energy of the brand”.