Go Ahead – in partnership with Scarlett Moffatt – has set up the National Snaccident Hotline, providing uplifting messages on how to bounce back from a ‘non-fault snaccident’ during lockdown. The free phoneline will be open all week to help those who’ve fallen off the wagon, encouraging the nation to start 2021 by going easy on themselves by switching crisps and chocolate for Go Ahead’s new, 97 calorie Fruity Cake Bites.